Rafah Seoud is a prominent fashion designer and founder of the menswear label ‘RAFA Homme’ where she uses fashion as a platform to address social, environmental and cultural issues. Rafah approached me at a pivotal period as she started diving to into the world of tapestry design and wanted to revisit her company structure and approach.

Our work together began with a thorough understanding of the brand, the designer’s vision and the competitive market. We translated the designers work into a conscious textile studio called ‘RAFA’ creating across the mediums of clothing, tapestries, and home goods.