With over 14 years of experience spanning diverse sectors, Vanessa Arabian embarked on the journey of opening her own design studio. The goal was to broaden her client base and extend her geographical reach. Throughout our research process, which involved extensive interviews with Vanessa's collaborators and colleagues, it became evident that her collaborative approach set her apart. She involves clients in the process of place-making, introducing them to new and uncommon makers and artists who contribute to meeting their unique needs and lifestyles. Vanessa's method is approachable, subtle and timeless, which guided our focus when creating her identity. We opted for a format that is versatile, capable of adapting to various styles and project scales seamlessly.