Etienne Bastormagi, upon opening his own studio, approached me to assist in translating 20 years of work into a distinct approach that would elevate his business. We structured the project into several strategic workshops, each addressing different aspects of the business. Additionally, an in-depth research phase involved interviewing key collaborators and influential figures in the scene to gain insights into the designer’s perception in the market. The outcome was a comprehensive framework and set of guidelines for the brand's communication and core identity. These guidelines effectively balanced his architectural, industrialist, and artistic affinities.